Posted by randfish This week, we pay a special tribute to the late SEO pioneer Eric Ward. His link strategies formed the foundation of many of today's smartest approaches to links, and in this Whiteboard Friday, Rand covers several that are as relevant today as they were when Eric first started talking about them.
Posted by hayleysherman You may have heard by now that Moz launched a new feature within Keyword Explorer last week. We heard your requests, and we're super-excited for you to check out the new addition. The tool has been expanded to allow you to search by URL: an easy way to understand what keywords an exact [...]
Posted by Trevor-Klein It's been a couple of years since we last asked you all about what you enjoy most (and least) about the Moz Blog, and to say our company and our industry had changed in those couple of years would be an enormous understatement.
We saw SERPs continue to add new features [...]
Posted by sherrybonelli If you're having trouble getting your local business' website to show up in the Google local 3-pack or local search results in general, you're not alone. The first page of Google's search results seems to have gotten smaller over the years â the top and bottom of the page are often filled with [...]
Posted by randfish One of the most helpful functions of modern-day SEO software is the idea of a "keyword universe," a database of tens of millions of keywords that you can tap into and discover what your site is ranking for. Rankings data like this can be powerful, and having that kind of power at your [...]
Posted by John.Reinesch Competitive analysis is a key aspect when in the beginning stages of an SEO campaign. Far too often, I see organizations skip this important step and get right into keyword mapping, optimizing content, or link building. But understanding who our competitors are and seeing where they stand can lead to a far more [...]
Posted by kerryjones Many companies still donât see the benefit of creating content that isnât directly about their products or brand. But unless you have a universally interesting brand, youâll be hard-pressed to attract much of an audience if all you do is publish brand-centric content.
Content marketing is meant to solve this dilemma. [...]
Posted by randfish For many years now, Moz's customers and so, so many of my friends and colleagues in the SEO world have had one big feature request from our toolset: "GIVE ME KEYWORDS BY SITE!"
Today, we're answering that long-standing request with that precise data inside
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Posted by randfish Which link is more valuable: the one in your nav, or the one in the content of your page? Now, how about if one of those in-content links is an image, and one is text? Not all links are created equal, and getting familiar with the details will help you build a stronger [...]