Posted by alexis-sanders Schema.org is cryptic. Or at least thatâ€™s what I had always thought. To me, it was a confusing source of information: missing the examples I needed, not explaining which item properties search engines require, and overall making the process of implementing structured data a daunting task. However, once I got past Schema.orgâ€™s intimidating [...]
Posted by goralewicz Crawling and indexing has been a hot topic over the last few years. As soon as Google launched Google Panda, people rushed to their server logs and crawling stats and began fixing their index bloat. All those problems didnâ€™t exist in the â€śSEO = backlinksâ€ť era from a few years ago. With this [...]
Posted by goralewicz I was recently challenged with a question from a client, Robert, who runs a small PR firm and needed to optimize a clientâ€™s website. His question inspired me to run a small experiment in HTTP protocols. So what was Robertâ€™s question? He asked...
Can Googlebot crawl using HTTP/2 protocols?
You may [...]
Posted by randfish Have your headlines been doing some heavy lifting? If you've been using one headline to serve multiple audiences, you're missing out on some key optimization opportunities. In today's Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website visitors â€” each custom-tailored to its [...]
Posted by MartyMeany Apple has just launched their latest flagship phones to market and later this year they'll release their uber-flagship: the iPhone X. The iPhone X is the most expensive iPhone yet, at a cool $999. With so many other smartphones on the market offering similar functionality, it begs the question: Do iPhone users simply [...]
Posted by jocameron
Welcome to the newest installment of our educational Next Level series! In our last post, Brian Childs offered up a beginner-level workflow to help discover your competitor's backlinks . Today, we're welcoming back Next Level veteran Jo Cameron to show you how to find low-quality pages on your [...]
Posted by BrianChilds We're marketers. We know from firsthand experience that there arenâ€™t enough hours in the day to do everything that needs to get done. And that's even more true once you commit to leveling up and learning new skills.
The learning curve for developing digital marketing skills can be steep, and staying [...]
Posted by JoyHawkins I decided to write this article in response to a recent article that was published over at CBSDFW . The article was one of many stories about how spammers update legitimate information on Google as a way to send more leads somewhere else. This might shock some readers, but it was old [...]
Posted by randfish Plenty of websites that make it easy for you to contribute don't make it easy to earn a followed link from those contributions. While rel=nofollow links reign in the land of social media profiles, comments, and publishers, there's a few ways around it. In today's Whiteboard Friday, Rand shares five tactics to help [...]
Posted by Brian_W On the Wayfair SEO team, we keep track of our non-branded click curves: the average click-through rate (CTR) for each ranking position. This helps us accurately evaluate the potential opportunity of keyword clusters.
Over the last two years, the total share of organic clicks on page one of our e-commerce SERPs has [...]